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Building Consumer Loyalty in a Click-to-Cancel World: How Transparency and Value Win the Day

Janine Pollack
Research Insights, Advertising/Marketing, Data
Discover how the FTC's Click to Cancel ruling can help brands build long-term customer loyalty through transparency and value. Learn how media strategy companies can leverage data insights and behavior targeting to enhance retention.
blue on blue image of the internal budget process of media and marketing companies
Blog

Budget Battleground: Ad Spend Strategies for Rising Media Costs

Janine Pollack
Research Insights, Advertising/Marketing, Data
Combat rising media costs by optimizing your media spend, navigate global media inflation, and investing in programmatic channels for higher ROI.
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Blog

2025 Outlook: 10 Media and Marketing Trends to Watch

Janine Pollack
Advertising/Marketing, Attribution, AIM
Discover the transformative marketing trends of 2025, from AI innovations to omnichannel strategies, and learn how to stay ahead in an evolving digital landscape.
woman with round brown glasses shopping online in a red sweater
Blog

Holiday Marketing Success In 2024: Maximizing Engagement with Smart Shopper Strategies

Janine Pollack
Advertising/Marketing, Holiday
Discover the latest holiday shopping trends and retail strategies for 2024. From cautious consumer spending to AI-driven targeting tactics, learn how retailers can engage holiday shoppers and drive sales.
african american woman on silver laptop on wooden table with a blue coffee mug
Blog

Revolutionizing Omnichannel Attribution for Higher Campaign Success

Brooke Willcox
Advertising/Marketing, OTT Advertising, Data, Digital Audio, Attribution
Discover how Media Now Interactive’s omnichannel attribution platform, called Motto, revolutionizes programmatic campaigns by providing channel insights, optimization, and performance synergies.
blonde woman with glasses watching tv on a couch with a snack in a porcelain bowl
Blog

Popular Streaming Services: What is FAST TV?

Katie Lamontagne
Advertising/Marketing, OTT Advertising
Discover FAST TV, a rising star in ad-supported streaming services. Tap into this expanding market and elevate your advertising on CTV and OTT platforms.
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Blog

Google's Cookie Pivot: Implications for Advertisers and the Future of Digital Marketing

Brooke Willcox
Advertising/Marketing
Learn about Google's cookie retention, user choice, and Privacy Sandbox APIs. Adapt your online marketing and targeted advertising strategies for a privacy-focused future.
woman listening to digital audio while relaxing around the house
Blog

How to Craft a Unique Digital Audio Advertising Experience

Katie Lamontagne
Advertising/Marketing
Digital audio ad-skipping behavior, and short attention spans are real. Explore effective strategies for digital audio advertising and how to connect deeply with listeners.
A Purple graphic of a satellite view of an active geofencing campaign in a highly targeted marketing campaign.
Blog

Success: Mastering Geo-Based Targeting

Janine Pollack
Advertising/Marketing, Local, Geo-targeting, Restaurants / QSR
Elevate your media execution with geo-based targeting. Discover precision marketing techniques for impactful local advertising.
Political messaging noise illustrated by purple and red sparks flying, indicating a need for strategy to be heard
Blog

Media Strategy for Non-Political Advertising

Jasmine Harris
Advertising/Marketing, Branding
Learn key tactics for non-political advertisers to be heard over the political noise. Optimize your media strategy in the 2024 election cycle.
a visual representation of a search bar with gen z slang being searched, light green
Blog

A Guide for Incorporating Gen Z Slang into Targeted Media to Build Brand Loyalty

Katie Lamontagne
Advertising/Marketing
Here's how to master Gen Z slang for targeted media success. Connect authentically with our concise guide. Uniquely target generations to engage and convert customers.
Young man looking at geo-targeted local advertisements on his mobile phone.
Blog

Unlock Your Local Success: Mastering Geo-Based Targeting for Maximum Impact

Janine Pollack
Research Insights, Advertising/Marketing, Digital, Local
Elevate your media execution with geo-based targeting. Discover precision marketing techniques for impactful local advertising.
brunette woman with bun in large brown glasses looking at a monitor wearing a gray blazer
Blog

Boost Your Marketing Lead Gen With These 3 Key Strategies

Janine Pollack
Research Insights, Advertising/Marketing, AIM
Explore 3 strategies that can revolutionize your approach to capturing and nurturing leads through the sales funnel. Boost the power of your marketing lead generation.
solar eclipse visual
Blog

Marketing and a Meal at 30,000 Feet

Janine Pollack
Research Insights, Advertising/Marketing, Technology, Media News, Data
Embrace the marketing potential of the upcoming solar eclipse. Learn branding from space, teamwork insights, and Delta's celestial flight.
Blog

Beyond Meta: Crafting a Multi-Touchpoint Political Marketing Strategy

Renny Raymundo
Research Insights, Advertising/Marketing, Technology, Media News, Data
Explore the impact of Meta's new policy on political campaigns and the strategies needed to engage voters in the 2024 elections
Blog

Understanding the New Trend in Digital Ads: The Attention Economy

Janine Pollack
Research Insights
Explore the Attention Economy's impact on digital ads. Uncover creative optimization, media buying, and placement strategies for standout, memorable advertising. Contact Media Now for expert guidance in crafting memorable and effective advertising experiences.
Blog

Future-Proof Your Advertising: Embracing CTV and OTT Platforms

Janine Pollack
Research Insights
Discover how to future-proof your advertising with CTV and OTT platforms. Explore Media Now's guide for impactful digital strategies.
brunette woman in mustard yellow sweater on smartphone while looking at television
Blog

Enhancing CTV and OTT Campaigns with Halo Effect Analysis

Janine Pollack
Research Insights, Data, Attribution, CTV/OTT, Halo Effect
Unlock the full potential of your digital campaigns with Media Now's insights on Halo effect analysis for CTV and OTT advertising.
Blog

Political Advertising: A Guide to Campaign Messaging Success

Janine Pollack
Research Insights
Unlock the secrets to successful political advertising in a complex media world with our comprehensive guide to campaign messaging strategies.
Blog

Navigating the Cookieless Era: A Guide to Innovative Advertising Strategies

Brooke Willcox
Research Insights
Step into a new era of digital marketing with these insights on cookieless advertising. Learn how to leverage first-party data and build customer trust.
Blog

Building Consumer Trust with Cross-Channel Marketing

Janine Pollack
Research Insights
Media Now breaks down why cross channel marketing campaigns are on the rise with the unique opportunity they provide to reach your consumer.
Blog

Hot Digital Marketing Trends to Up Your Game in 2024

Matthew Fanelli
Research Insights
Dive deep into our digital marketing predictions and see what 2024's AI-driven trends promise. Also, reflect on pivotal 2023 predictions and see how we did!
Blog

8 Ways to Elevate Your Beauty Brand During the Holiday Season

Janine Pollack
Research Insights
Elevate your beauty brand this festive season! Dive into SEO, leverage holiday trends, optimize email campaigns, and more.
Blog

Gen Z's Political Priorities

Janine Pollack
Research Insights
Learn about Gen Z's digital habits, motivations, and political drivers so you can craft compelling political campaign advertising that resonates.
Digital out of home ads shown on the side of a busy street
Blog

What is Digital Out-of-Home (DOOH) Advertising?

Janine Pollack
Research Insights, DOOH
This article covers the definition of DOOH and OOH advertising, what are the differences and trends, and discusses key benefits and use cases as examples.
Mobile RTB illustrated with a teal and grey graphic
Blog

What is Mobile Real-Time Bidding? | Mobile Advertising

Janine Pollack
Research Insights
This article covers the introduction of mobile marketing and real-time bidding (RTB) advertising, and mobile RTB’s impact on mobile marketing campaigns.
Man on laptop and mobile phone, being targeted across devices, in an omnichannel marketing campaign
Blog

Thriving in the Digital Age: Embracing Hybrid and Omnichannel Strategies

Janine Pollack
Research Insights, Omnichannel
In a world of multiple devices and platforms, learn how omnichannel and hybrid strategies can be the game-changer for your brand's success.
Purple and blue Pop Tarts evoking nostalgia with a nod to childhood favorite snacks
Blog

The Power of Nostalgia Marketing Techniques

Katie Lamontagne
Research Insights
Discover how CPG nostalgia marketing techniques evoke cherished memories, shape consumer emotions, drive brand loyalty, & influence purchasing decisions.
Man with disability traveling, in need of accommodations with air travel
Blog

Air Travel With a Disability: Challenges, Tips, and Accommodations

Janine Pollack
Research Insights
Discover expert tips and accommodations for air travelers with disabilities. Navigate security, boarding, and in-flight services with ease. Learn more here.
Why it Pays to Be Media Agnostic in Omnichannel Marketing
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Why it Pays to Be Media Agnostic in Omnichannel Marketing

Janine Pollack
Research Insights, Omnichannel
When investing in an omnichannel marketing strategy, reach consumers across multiple mediums by understanding the benefits of being media agnostic.
Omnichannel Marketing Should Be Your Next Move
Blog

Why Omnichannel Marketing Should Be Your Next Move

Janine Pollack
Research Insights, Advertising/Marketing, Technology, Media News, Data, Subcultures, Omnichannel
Omnichannel marketing is an approach that combines traditional and digital marketing tactics. Learn how to develop hybrid marketing campaigns.
Woman on mobile phone using FemTech to access her Healthcare information.
Blog

The Disruption of FemTech in Healthcare Marketing

Janine Pollack
Research Insights, Advertising/Marketing, Technology, Media News, Data, Healthcare
FemTech refers to products and services that use technology to support women’s health. Learn how to craft effective marketing strategies for FemTech brands
Barbie style image with icons referencing the brand influence over generations of consumers
Blog

Unlocking Barbie's Success | A Marketing Strategy Spanning Generations

Katie Lamontagne
Research Insights, Advertising/Marketing, Technology, Data, Branding
Explore Barbie's marketing journey - from its creation in 1959 to its global impact on brand evolution, generational reach, and inclusive representation.
A Gen Z subculture enjoying music and spending time together, unique characteristics
Blog

The Importance of Gen Z Subcultures with Social Media

Jasmine Harris
Research Insights, Advertising/Marketing, Technology, Media News, Data, Subcultures
Gen Z subcultures consume online content and interact with social media in ways different from the generations before them. Click here to learn more.
Woman reading magazine ad that is part of a larger omnichannel strategy with digital and print targeting techniques
Blog

Leveraging the Power of Magazines in an Omnichannel Marketing Strategy

Janine Pollack
Research Insights, Advertising/Marketing, Magazines, Technology, Media News, Data
Advertising in magazines is still considered a powerful omnichannel marketing strategy when creating a brand experience. Learn more about powerful omnichannel tactics
Higher Education marketing tactics used to attract diverse groups of potential students to drive enrollment
Blog

Higher Education Marketing Tactics

Janine Pollack
Research Insights, Advertising/Marketing, Technology, Media News, Data
Marketing higher education can be a challenge. However, Media Now has education marketing tactics to help your client reach their recruitment goals. Learn more here
Convention and Visitors Bureau in a travel location drawing media planners and travel enthusiasts
Blog

CVB Marketing Tactics | Travel and Tourism Marketing

Janine Pollack
Research Insights, Advertising/Marketing, Technology, Media News, Data
We compiled a list of CVB marketing tactics to help destinations fuel buzz that impacts travel and tourism, while also crafting unique stories. Learn more.
Google verification program for advertisers
Blog

Google Advertiser Verification Program: All You Need to Know

Janine Pollack
Research Insights, Advertising/Marketing, Technology, Media News, Data
Google launched a verification process requiring advertisers to verify their identities for ads served on Google platforms. Learn what this means for you.
senior woman on laptop reading content and being targeted by marketing campaigns positioned to reach precise audiences
Blog

Learn How to Effectively Engage and Market to Seniors

Janine Pollack
Research Insights, Advertising/Marketing, Data, Generations
The elderly target audience has incredible buying power, though, it is an untapped and often neglected market. Learn how to effectively market to seniors.
Man and woman with laptop and mobile phone, using automatic content recognition
Blog

Leveraging Automatic Content Recognition and Its Data

Janine Pollack
Research Insights, Advertising/Marketing, Data
A growing amount of TV viewership data is being accumulated via automatic content recognition. Learn what ACR is and how to use its data in CTV/OTT campaigns.
Suitcase packed for travel
Blog

Effective Travel Marketing Strategies You Should Know

Janine Pollack
Research Insights, Travel
We cover how travel marketing strategies are shifting amid digitalization to align with the changing landscape and the needs and habits of consumers. Learn more.
Abstract illustration of predictive marketing moving campaigns forward
Blog

What is Predictive Marketing and How Does It Work?

Janine Pollack
Research Insights
Predictive marketing leverages big data analytics to forecast marketing trends and consumer behavior. Learn how this technology is used to optimize performance.
Cart with CPG products in blue packaging in-store next to a refrigerated case
Blog

CPGs are Gaining a Competitive Edge with DTC Strategies

Janine Pollack
Research Insights
A Direct to consumer (DTC) is a sales strategy where brands sell products directly to customers. Learn how this CPG strategy can give you a competitive edge.
Person creating logos and graphics to help identify brand's essences and values
Blog

How to Build an Effective Visual Identity

Henry Olstein
Advertising/Marketing
To tell your company’s story to consumers, you’ll need a strong visual identity. This guide teaches the basics, from logos to fonts to color palettes.
Blog

Marketing Trends and Predictions to Watch in 2023

Janine Pollack
Advertising/Marketing
Based on data and expert opinions, we've compiled a list of marketing trends and predictions to help you stay ahead of the curve as we move into 2023.
representation of data visualization to drive impact of value
Blog

Storytelling with Data | Leveraging Data Visualization

Matthew Fanelli
Research Insights, Advertising/Marketing, Digital
Data visualization allows marketers to quickly communicate key insights. Learn the importance of storytelling with data and how it can add immense value.
Credit card in someones hand after they have been targeted by targeted credit card marketing
Blog

What You Need to Know About Credit Card Marketing

Janine Pollack
Research Insights
We cover how to redefine your credit card marketing strategy amid digitalization to align with the changing needs and habits of your target audience.
woman writing in a notebook about the importance of data usage in marketing campaigns to increase effectiveness
Blog

Digital Marketing Strategy: It's Never Too Late - For Data

Janine Pollack
When leveraging consumer data, marketers can optimize digital marketing strategy to align more specifically with their audience's wants and needs.
Child eating sandwich, back to school marketing targeted his parents
Blog

Leveraging LTOs in Back-to-School Marketing Campaigns

Janine Pollack
Research Insights, Education
LTO foods are special offers restaurants run for a limited period of time. Learn how you can leverage LTOs in your back-to-school marketing efforts.
mixed race family traveling with mom, dad, and two kids sitting in blue chairs at airport
Blog

AI in Travel Marketing: Enhance Customer Experiences

Janine Pollack
Research Insights, Travel
AI in the travel industry has allowed marketers to more effectively find and provide value to customers. Learn how to leverage AI in your travel campaigns.
Voter view cell phone where political marketing campaign outcomes are seen
Blog

Political Marketing Essentials for Successful Campaigns

Janine Pollack
Advertising/Marketing, Digital, Political
The best political marketing campaign strategies are impactful to potential voters. Media Now shares tips for a successful campaign.
Higher Education marketing strategy illustrated by an influencer posting on social media as part of marketing campaign
Blog

Higher Education Marketing Strategies to Drive Enrollments

Janine Pollack
Research Insights
What techniques can schools and universities use to attract and retain top students? Learn more on how colleges can pivot with higher education marketing.
Cannabis marketing showing the span of tactics to reach each generation across campaigns
Blog

How to Market Cannabis to Different Generations

Leah Kaczmarek
Research Insights, Advertising/Marketing, Digital
Every generation has a different perspective on cannabis. How can businesses use cannabis marketing to reach baby boomers, Gen X, millennials, and Gen Z? Learn more.
Marketing myopia illustrated by the focus on sales instead of consumer satisfaction
Blog

Marketing Myopia and Its Effects On Businesses

Janine Pollack
Research Insights, Advertising/Marketing
Learn about what marketing myopia is, how it can impact your business, how some brands can benefit, and how to avoid falling into the marketing myopia trap.
Person using smart tv to access CTV or OTT ads that uniquely target viewers
Blog

OTT vs. CTV Advertising: Understand the Difference

Janine Pollack
Research Insights
Not sure what's the difference between OTT and CTV? Learn about the benefits and capabilities and how to integrate CTV or OTT ads into your next campaign.
Sports Betting happening in Vegas, especially surrounding big events like the superbowl
Blog

How Advertisers Are Getting In The Game With Sports Betting Marketing in 2024 | Super Bowl LVIII

Janine Pollack
Research Insights
Explore the Super Bowl-driven mobile revolution in online sports betting. From record-breaking activity to marketing strategies, discover the dynamic landscape of mobile and online sports betting apps.
Win Local Elections with a Comprehensive Campaign Marketing Strategy
Blog

Win Local Elections with a Comprehensive Campaign Marketing Strategy

Janine Pollack
Advertising/Marketing
Discover how to win local elections with a campaign marketing strategy that merges social media and TV advertising for maximum impact.
Recruiter working to fill roles, using trends and insights to guide their talent
Blog

Find Top Talent Now: Recruitment Marketing Trends & Tips To Find Your Next Team Member

Janine Pollack
Advertising/Marketing
Attract top talent with these recruitment marketing trends and 7 steps to utilize when building your next recruitment marketing campaign. Learn more.
Couple on couch watching OTT content with ads from a targeted marketing campaign
Blog

The Holistic Approach to Analyzing OTT Metrics for Campaigns

Janine Pollack
Advertising/Marketing, OTT Advertising, Attribution
Understand how your over-the-top advertising campaign is performing by knowing what key OTT metrics to focus on when analyzing ad results. Learn more.
Woman on laptop working on a DSP to access ad space
Blog

What is a Demand Side Platform? A Breakdown of DSPs and How They Work

Janine Pollack
Advertising/Marketing, Digital
A breakdown of what demand-side platforms are, how they work, the benefits of using DSPs, and how Media Now uses DSPs to enhance our client's digital advertising.
Person looking at mobile phone with branded page pulled up, showing the importance of branding at every touchpoint
Blog

Beyond Brand Awareness: Digital Marketing KPIs to Watch

Janine Pollack
Advertising/Marketing
When it comes to measuring your marketing campaign's success, it's best to understand the digital marketing KPIs to track. Learn how to define your KPIs.
Programmatic campaign manager working with DSPs to place ads online
Blog

What You Should Know Before Bringing Programmatic In-House

Brooke Willcox
Advertising/Marketing
There are myths driving the notion that taking programmatic in-house is beneficial for brands and agencies. Learn what to consider before making the move.
woman on couch from overhead T-commerce use on mobile phone
Blog

T-Commerce Tips For Your Brand's TV Advertising Strategy

Janine Pollack
Advertising/Marketing
Learn about T-Commerce tips and opportunities to enhance the technologies and strategies you have in place to make TV an end-to-end path to purchase.