Media Strategy 101: The Generational Targeting Roundup

Did you know the Founding Fathers were the original millennials (Hamilton was just 21 and Burr 20)? Or that ZAlphas are a micro cohort of Gen Z and Alphas, and are fast becoming influencers in their own right? 

Age isn’t everything but as we get older, our values shift. How we sell a product to a Gen Z’er is vastly different from how we sell a product to a Boomer. 

Download this ebook for guidance on marketing to and establishing meaningful connections with every age group, including baby boomers, generation X, millennials, generation Z, and generation alpha:

• Demographic info including age, gender, income, ethnicity, and employment
• Pyschographic info including how their upbringing in time makes them different from others
• What channels you can find them on and what messages and tactics resonate best with them