The Travel Marketing Journey from Search to Bookings
Picture this: you’re planning your dream vacation but you have no idea where to start. Out of nowhere, an ad pops up on your social media feed that speaks to you. It transports you to a place you’ve never been but suddenly feels like home. You’re inspired, and before you know it, you’ve got two tickets to paradise.
But how did that ad know exactly what you were looking for? How did it capture your attention, transport you to another world, and inspire you to act? The answer lies in consumer insights and data.
The thing about travel marketing is that consumers are planning in advance, not making immediate purchases. This requires media strategies with campaign funnels built for a longer path to purchase, across a variety of channels and platforms. The better your consumer insights, the better your funnel. Download the latest guide from the Media Now Insight Lab, which provides everything you need to know for a successful travel marketing campaign, including:
- Demographic and usage data on channels being used to research trips in the planning phase
- Desired booking service features and premiums for additional personalization
- How to build your audience segments based on what motivates travelers
- 8 popular micro and macro travel trends to take advantage of
- Best tips and practices to enhance your travel campaign
