Media Now Political: Connect with Female Voters Using Targeted Media Tactics

With 2024 being a pivotal election year, there’s one given: every vote matters. That especially includes women. How women vote will largely determine the outcome of the election. 

A recent survey indicates that every one in three women has frequent discussions with friends, family, and co-workers about politics every week, making them more likely to be activists within their communities. With 6 million more US women than men, that’s a large population to reach.

So how can political advertisers tailor personal messaging to these women who are so incredibly diverse, with all sorts of different demographics, ethnicities, values, beliefs, habits, and languages? Media Now specializes in providing strategies uniquely suited to meet the needs of political advertisers interested in candidate, ballot initiatives, advocacy, and non-profit campaigns. Download our guide here on decoding the female voter, including:

• What motivates female voters and how their votes are unique
• How AI can be used to parse voter demographics and psychographics to create minutely-targeted content and messaging
• Which technology platforms are best to reach women where they spend their time
• How to build trust through authentic influencers and media tactics