Feeling Grounded: The Power of Magazines

Think magazines are dead? Think again. Print publications might be the best bet for captivating your target audience. 

For decades now, magazines have stood the test of time. Whether you’re a fashionista, an athlete, a gardener, or a techie, there’s a magazine for everyone. This provides the perfect context for niche marketing, allowing you to create personalized, targeted messaging with audiences that are already interested in your industry. According to a recent study, 72% of magazine readers are more likely to consider buying products and services they see advertised in a magazine.

As experts in omnichannel media buying strategies, Media Now has put together this magazine-focused guide to help businesses understand the power of incorporating print publications into their marketing and advertising plans. Download now to learn about:

• Demographics and interests of magazine readers
• Insights on the effectiveness magazine readership
• Benefits of adding magazine ads to your existing campaigns