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Blog

How to Craft a Unique Digital Audio Advertising Experience

Katie Lamontagne
Advertising/Marketing
Digital audio ad-skipping behavior, and short attention spans are real. Explore effective strategies for digital audio advertising and how to connect deeply with listeners.
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Blog

A Guide for Incorporating Gen Z Slang into Targeted Media to Build Brand Loyalty

Katie Lamontagne
Advertising/Marketing
Here's how to master Gen Z slang for targeted media success. Connect authentically with our concise guide. Uniquely target generations to engage and convert customers.
Purple and blue Pop Tarts evoking nostalgia with a nod to childhood favorite snacks
Blog

The Power of Nostalgia Marketing Techniques

Katie Lamontagne
Research Insights
Discover how CPG nostalgia marketing techniques evoke cherished memories, shape consumer emotions, drive brand loyalty, & influence purchasing decisions.
Barbie style image with icons referencing the brand influence over generations of consumers
Blog

Unlocking Barbie's Success | A Marketing Strategy Spanning Generations

Katie Lamontagne
Research Insights, Advertising/Marketing, Technology, Data, Branding
Explore Barbie's marketing journey - from its creation in 1959 to its global impact on brand evolution, generational reach, and inclusive representation.