Featured Article
Popular Streaming Services: What is FAST TV?
Discover FAST TV, a rising star in ad-supported streaming services. Tap into this expanding market and elevate your advertising on CTV and OTT platforms.
Blog
How to Craft a Unique Digital Audio Advertising Experience
Katie Lamontagne
Advertising/Marketing
Digital audio ad-skipping behavior, and short attention spans are real. Explore effective strategies for digital audio advertising and how to connect deeply with listeners.
Blog
A Guide for Incorporating Gen Z Slang into Targeted Media to Build Brand Loyalty
Katie Lamontagne
Advertising/Marketing
Here's how to master Gen Z slang for targeted media success. Connect authentically with our concise guide. Uniquely target generations to engage and convert customers.
Blog
The Power of Nostalgia Marketing Techniques
Katie Lamontagne
Research Insights
Discover how CPG nostalgia marketing techniques evoke cherished memories, shape consumer emotions, drive brand loyalty, & influence purchasing decisions.
Blog
Unlocking Barbie's Success | A Marketing Strategy Spanning Generations
Katie Lamontagne
Research Insights,
Advertising/Marketing,
Technology,
Data,
Branding
Explore Barbie's marketing journey - from its creation in 1959 to its global impact on brand evolution, generational reach, and inclusive representation.