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Blog

Google's Cookie Pivot: Implications for Advertisers and the Future of Digital Marketing

Brooke Willcox
Advertising/Marketing
Learn about Google's cookie retention, user choice, and Privacy Sandbox APIs. Adapt your online marketing and targeted advertising strategies for a privacy-focused future.
Blog

Navigating the Cookieless Era: A Guide to Innovative Advertising Strategies

Brooke Willcox
Research Insights
Step into a new era of digital marketing with these insights on cookieless advertising. Learn how to leverage first-party data and build customer trust.
Programmatic campaign manager working with DSPs to place ads online
Blog

What You Should Know Before Bringing Programmatic In-House

Brooke Willcox
Advertising/Marketing
There are myths driving the notion that taking programmatic in-house is beneficial for brands and agencies. Learn what to consider before making the move.